Sometimes the most overlooked business option is doing the right thing. According to an article I found in the Auburn-Reporter online, Gordon trucking is doing just that..
They post pictures of missing children on the side of their fleet as trucks go up and down the West Coast. The size of the ad and the frequency of which it is in front of thousands of people a day probably makes it the most effective way to get a message out.
Gordon Trucking did this to help the community. They took an asset they already had, their truck bodies and used it to advertise to help people. Big color pictures on the road are very very memorable..and it helps find missing children
That alone makes this story incredible but there is a lot more. From my perspective they will reap benefits from this for a long time to come
Think about it:
- Now people are trained to look at their trucks when they go by. They are like a newspaper with a large circulation
- The name of Gordon trucking will become synonomous with this act. They will develop a very positive image, a genuine image, as the first rolling milk carton that shows missing persons
- They are helping the authorities which cannot hurt when you are on the road in the public eye or if you are brought to court.
- Every time a magazine or news service picks up the story, the name Gordon Trucking goes with it..to the tunes of millions of viewers, readers, and listeners
http://www.auburn-reporter.com/news/176872891.html#storyCommentshttp://www.ectts.com/view_details.php?UNITNUM=7079
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